In talking to aspiring designers and entrepreneurs interested in entering the fashion industry, the question I’m continuously asked is “what is a typical day for you?” but the truth is that such a day does not exist.
The business office and the distribution center for my company’s e-commerce sites (www.pinksheepheiress.com and www.sheepshades.com) are located in my hometown of St. Louis, MO, while my main showroom, pattern maker, the work rooms that manufactures all of the samples and product inventory, my sales team and PR/media, and web development teams are all based in the heart of New York’s Garment District. Earlier this year, we made a home on the West Coast at a showroom in the Los Angeles Garment District. I split my time between St. Louis and New York and recently have been frequenting Los Angeles more to stay connected to the shared showroom we are now a part of as well as the incredible stylists and costume designers who enjoy working with the brand.
Being an entrepreneur means having to simultaneously stay on top of regular tasks, fight the unexpected fires that will arise, and plan for the future all while staying true to your brand’s core values and overseeing the ‘big picture’ of the company.
Today, I met with my sales team to discuss strategies for Spring / Summer 2017, started researching Autumn / Winter 2017, worked on queuing imagery from our in-house editorial campaigns and those from media placements to the blogs, touched base with my creative team to discuss looks for our editorial shoot this weekend, followed up with buyers about orders for Autumn / Winter 2016, and talked to my web team about how to best optimize the site to sell the remaining inventory for Spring / Summer 2016. Before leaving my office for the day, I still have two additional meetings and need to do a bit more research for two projects currently in progress. One constant does remain: no matter what I’m working on or what city I may be in; I’ll be making at least one trip to Starbucks today . . .
Author: Katie McKenna (Associate Member – FGI New York)
Katie McKenna is the co-founder, creative director and designer of Pink Sheep Heiress, an American-made, rock & roll inspired luxury lifestyle brand. She formed Pink Sheep Heiress as a celebration of the musician’s life and for others who embrace the rocker style. Known for its colorful, leather designs and graphic prints, Pink Sheep Heiress creates affordable luxury items and artisan-crafted ready-to-wear for the woman who is her own iconoclastic tastemaker. www.pinksheepheiress.com